Wednesday, April 14, 2010

Chipotle

As a Mexican living in the US I am forever complaining about mediocre (or in-authentic) Mexican food outside of Mexico, so I try to give credit to places that remind me of the food I ate growing up.

A few nights ago, desperately hungry and crunched for time, my husband and I noticed what seemed like a fast food restaurant serving tacos that looked really great. We looked at each other, stepped inside and ordered: he grilled chicken, me vegetarian tacos (with black beans, corn salsa, pico de gallo, guacamole and a fresh, crunchy pile of lettuce).

They were delicious.

Impressed with what their food, their (kind, friendly, helpful) service and how fast we went from walking into their restaurant to having the food in our eager little hands, I did a bit of research about them.

I'm probably one of the last people to discover that Chipotle is really "doing things better". In their words "better tasting, coming from better sources, better for the environment, better for the animals, and better for the farmers who raise the animals and grow the produce.

The hallmarks of Food With Integrity include things like unprocessed, seasonal, family-farmed, sustainable, nutritious, naturally raised, added hormone free, organic, and artisanal.

And, since embracing this philosophy, it's had tremendous impact on how we run our restaurants and our business. It's led us to serve more naturally raised meat than any other restaurant in the country, to push for more sustainable practices in produce farming, and to work with dairy suppliers to eliminate the use of added hormones from their operations."

After reading about their practices, eating their food, and having discovered that we walk right in front one of their locations on our way home, I can say I will be eating at Chipotle a lot more often.

4 comments:

Ray said...

Be careful, Dushka! Chipotle is HIGHLY addictive. Had my first taste, junior year of college and have been HOOKED ever since. Try the burrito next time. So good and you won't be hungry for three days after...

Dushka said...

I don't blame you. It's good stuff. It's right on my way to the parking lot (from the office.) I realize I'm in danger. :)

sencho said...

I assume you are referring to the location on New Montgomery... remember it being an office favorite back in the day - great food and yes, very addictive. Their stock is through the roof too: http://www.google.com/finance?client=ob&q=NYSE:CMG

Emma said...

Dushka, This is my favorite Mexican restaurants! I'm glad it meets your approval. I LOVE IT! I go miles for it...thankfully a Palo Alto one opened after I left HP because otherwise it would not have been pretty...and I would be twice the size!